A classic two-storey home at dusk with the windows lit

    Selling

    SELLER

    Everything you need to know about selling your home in Greater Boston, from preparation to maximizing your property's value.

    Brokerage
    Keller Williams Realty
    Licensed
    MA Broker
    Towns covered
    17
    Languages
    English · Tiếng Việt

    9 steps

    YOUR SELLING ROADMAP

    1. Step 1 of 9

      Preparation & Planning

      Assess your motivation & timing – Are you aiming for the highest price, quickest sale, or both?

      • Research the market – Review recent comparable sales (comps) to understand pricing trends.
      • Estimate costs of selling – Agent commission, closing costs, repairs, staging, taxes, possible mortgage payoff.
      • Gather property documents – Deed, permits, warranties, HOA rules, utility bills.
    2. Step 2 of 9

      Hiring Professionals

      Choose a listing agent – They'll market, negotiate, and guide you through the sale (standard fee 5–6% split between listing and buyer agents).

      • Optional specialists – Real estate attorney (common in states like MA), home stager, photographer.
      • Discuss pricing strategy – Pricing slightly above, at, or below market value depending on market conditions.
    3. Step 3 of 9

      Preparing the Property

      Declutter & deep clean – Make rooms look larger and more inviting.

      • Complete repairs & touch-ups – Fix obvious defects that could turn buyers away.
      • Enhance curb appeal – Landscaping, paint, lighting.
      • Stage the home – Professional staging or DIY to highlight key features.
      • Professional photos & videos – First impressions are made online.
    4. Step 4 of 9

      Listing & Marketing

      List on MLS – Your agent posts your home with full details, professional photos, and possibly a 3D tour.

      • Marketing plan – Open houses, social media ads, email campaigns, real estate websites.
      • Showings – Be flexible with showing times; keep the home tidy and ready.
    5. Step 5 of 9

      Receiving & Negotiating Offers

      Review offers with your agent – Look beyond price: contingencies, closing date, financing type, earnest money.

      • Counteroffer if needed – Adjust price, terms, or credits to find common ground.
      • Accept the best offer – Sign the purchase agreement.
    6. Step 6 of 9

      Under Contract

      Buyer inspections – Buyer will typically conduct a home inspection within a set time.

      • Negotiate repairs or credits – Decide what to fix or credit back to the buyer.
      • Appraisal – Ordered by the buyer's lender to confirm value.
      • Title search – Ensures no liens or legal issues.
    7. Step 7 of 9

      Preparing for Closing

      Address contingencies – Make any agreed repairs, gather receipts.

      • Coordinate move-out – Based on agreed closing and possession dates.
      • Final utility readings – Gas, electric, water.
      • Sign closing documents – Deed, settlement statement, affidavits.
    8. Step 8 of 9

      Closing Day

      Buyer does final walkthrough – Confirms property condition matches agreement.

      • Attend closing (or sign remotely) – Sign final documents transferring ownership.
      • Receive sale proceeds – Funds are wired or provided via check after closing is complete.
      • Hand over keys – Including garage openers, mail keys, HOA fobs.
    9. Step 9 of 9

      Post-Closing

      Cancel insurance – After the buyer officially owns the home.

      • File address change – USPS, banks, subscriptions.
      • Keep closing documents – For tax purposes and future reference.

    Important Notice: Every home selling situation is unique, and this roadmap serves as a general guideline only. Your specific circumstances may require additional steps, different timing, or alternative approaches not covered here. This information is provided for educational purposes and should not be considered as legal, financial, or professional advice. We strongly recommend consulting with qualified professionals including real estate agents, lenders, attorneys, and other specialists who can provide guidance tailored to your specific situation and local market conditions.

    SELLER RESOURCES

    Access these resources to confidently prepare, price, and complete the sale of your property.

    Home Preparation Guide

    Comprehensive guide to preparing your Boston area home for sale to maximize its appeal and value to potential buyers.

    View Resource

    Pricing Strategy Guide

    Learn how to price your home effectively in the competitive Greater Boston market to attract serious buyers.

    View Resource

    What Sellers Need Before Closing

    The documents, disclosures and certificates a Massachusetts seller must have ready.

    View Resource

    Thinking about listing?

    Start with what the house is worth today and what it would take to get there. No listing agreement required to have that conversation.